General Medical

Earn £60k+ Selling Premium Surgical Equipment to NHS Hospitals and Dental Clinics

General Medical

Location: Midlands / North East / North West / Scotland / South West / Wales / Yorkshire

Target Markets: B2C, Medical / Pharmaceutical

Benefits: Working with a well-established company | Successful track record with agents or sales people | Innovative product / service | Excellent commission terms | Recurring commission | Professional training and support | Sales leads provided | Sales and marketing support | Exclusive sales areas | Freedom & flexibility

Terms: Remuneration will be commission based with bonuses paid for key strategic sales.

Deal Size: Flexible

Sales Type: Digital sales (email, social media, online messaging) / E-commerce / no direct interaction / Face-to-face meetings (B2B) / Field-based B2C sales

40 Years Leading Medical Device Innovation

General Medical has spent 40 years building an outstanding reputation supplying high-end surgical devices and consumables to the hospital and dental sectors. Founded and still owned by the original entrepreneur, the company specialises in piezosurgery equipment, motor systems, blood processing technology, biomaterials, and sterile supplies.

With a focused growth strategy targeting maxillofacial, neuro, spinal and ENT surgeons in NHS hospitals, plus high-value products for private dental surgeries and clinics, General Medical currently turns over £2.4m annually with substantial growth predicted for 2026.

Due to increasing demand for their premium product ranges, the company is actively seeking self-employed sales agents to represent their established portfolio.

Premium Surgical Technology Portfolio

You’ll represent a comprehensive range of cutting-edge medical technology designed for advanced surgical procedures:

Piezosurgery bone cutting equipment for precision surgical work, advanced motor and handpiece systems, blood processing equipment including PRF technology, surgical biomaterials and consumables, and specialist instruments and sterile supplies.

Product values range from £5k dental practice units to £50k hospital surgical systems, with substantial ongoing consumable, rental and service revenue streams.

Benefits

  • Four Decades of Market Leadership

    General Medical has just entered its 40th anniversary year and remains founder-owned. The company maintains a stable customer base while continuing to generate substantial new customers each month.

  • Proven Success with Existing Agents

    Two successful sales agents have been with the company for many years, supported by a stable management team with extensive field and office experience. The company currently turns over £2.4m annually with substantial growth predicted for 2026.

  • Premium Quality Products and Service

    General Medical has built a well-deserved reputation for providing top quality medical devices and exceptional service support throughout its 40 years in business.

  • Excellent commission terms

    The company product range includes hospital surgical units selling for close to £50K and smaller devices for dental practices in the £5K to £10K bracket but more importantly these devices generate substantial consumable sales along with rentals and service agreements.

  • Commission Plus Expenses and Day Rates

    Territory remuneration includes commission-based sales, expenses, and off-territory day rates at the company's discretion for activities such as customer courses and exhibitions.

  • Comprehensive Training and Field Support

    The company provides full product training on focus technologies before field work begins, plus ongoing territory support with customers from experienced managers.

  • Sales leads provided

    All agents would be expected to develop their own contacts on territory but in addition to this the company has an active promotional programme which generates substantial leads.

  • Sales and marketing support

    Product information is available to customers via our website but more specifically agents can expect full support from our knowledgeable customer service support team tailoring information case by case to maximise customer response.

  • Exclusive Postcode-Based Territories

    Each agent receives a defined geographical territory based on postcodes, with all sales from that area accruing exclusively to that agent on an ongoing basis.

  • Freedom & flexibility

    Agents will be expected to keep management informed at all times of their activities on the company's behalf but the time and intensity of the agent will be their concern. We are a results orientated organisation .

Sell to NHS Specialists and Private Healthcare

Your primary targets are medical professionals performing advanced surgical procedures: NHS surgeons specialising in maxillofacial, neurosurgery, spinal and ENT procedures, private clinics offering specialist surgical services, and high-end dental surgeries providing advanced procedures and implant work.

Self-Motivated Medical Sales Professional

You are a highly motivated sales professional with strong organisational skills and the ability to work independently within defined strategies. You thrive in technical sales environments where relationship-building and consultative selling drive results.

This business opportunity allows you to represent genuinely innovative medical technology with a 40-year track record of success. You’ll benefit from comprehensive training, ongoing technical support, and the backing of an established company with a £2.4m turnover and ambitious growth plans.