Bring a little magic to your mundane spaces
Tiny Town Miniatures
Location: London / Midlands / Nationwide (UK) / North East / North West / Northern Ireland / Scotland / South East / South West / Wales / Work from home / Yorkshire
Target Markets: Garden, DIY
Benefits: Innovative product / service
Terms: To be discussed
Tinytown Miniatures bridges the gap between indoor collectibles and outdoor durability. We offer a high-quality range of miniature décor that allows customers to curate their own “Fairy Worlds” in any environment.
The Tinytown Advantage:
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Engineered for Longevity: Unlike standard plastic imports that crack and bleach, our detailed figures are cast in solid resin with advanced UV protection. They are built to hold their color, whether they live under an office lamp or the midday sun.
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Authentic Textures: Our foundations—bridges, houses, and hardscapes—are crafted from real cement castings. This gives them a weight and texture that feels authentic, substantial, and permanent.
The “Collectibility” Factor: These aren’t one-off purchases. They are the building blocks of a hobby. Customers delight in the ability to start small—perhaps a “Zen corner” on an office desk—and expand over time to a full-scale fairy village in the garden. Each new piece adds a new chapter to their story.
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Company
Tiny Town Miniatures
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Contact person
Charmaine Lotriet
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Telephone
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Website
Products
“I create whimsical miniature worlds that adults love to collect. We make everything from tiny gnomes to intricate cottages using UV-protective solid resin and durable cement.
What makes them special is that they work anywhere. People use them to build elaborate fairy gardens outdoors that withstand the weather, or they create little ‘stress-relief’ villages right on their office desks. It’s a high-quality collectible that brings a little bit of magic to everyday spaces.“
Mix and Match:
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“From the desktop to the flowerpot.“
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“UV-shielded resin that keeps the magic bright.“
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“Cement castings that weather the seasons.“
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“Curate your own corner of the world.“
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“A creative outlet for the young and the young at heart.“
Benefits
Innovative product / service
Most whimsical garden items on the market today are mass-produced, hollow plastic or cheap polyresin that fades, cracks, or blows away after one season. Here is exactly why Tinytown Miniatures is different and innovative in this space: 1. Material Science Innovation: "The Forever Finish" The Problem: Standard garden miniatures use cheap surface paints that peel under UV rays. The plastic becomes brittle and snaps after a few months of sun exposure. Your Innovation: By using UV-protective solid resin, you aren't just painting the protection on; you are casting the protection in. This is "industrial-grade whimsy." It means a customer in Arizona (high heat) or Cape Town (high UV) can leave these out year-round without them turning white or chalky.
Target market
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Independent Garden Centers & Nurseries:
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They are your #1 target. They sell plants, but they make their real profit on “hard goods” (pots, decor, fountains). They need unique items that big box stores don’t carry.
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Boutique Gift Shops:
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Specifically those in tourist towns or “lifestyle” centers. They want “pick-up” items—small boxed sets of miniatures that are easy to gift wrap.
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Florists:
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They can use your miniatures as “add-ons” to floral arrangements (e.g., sticking a fairy into a potted orchid arrangement).
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Premium opportunities
We recommend that you also check our premium opportunities within Gifts & Crafts.
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Ideal Profile
“We are seeking an established Multi-Line Representative with existing relationships in the Garden Centre and Giftware channels. The ideal candidate currently carries complementary lines (pots, decor, chimes) and understands how to sell ‘collectible’ concepts. Must appreciate high-quality craftsmanship (solid resin/concrete) and be capable of merchandising a ‘visual story’ to buyers.”
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