Hygge Bikes Ltd
Ride Into Profitable Growth with a Fast-Growing Electric Bike Brand
Hygge Bikes Ltd
Location: London
Target Markets: Electronics, Retail & FMCG, Sport / Outdoor
Benefits: Working with a well-established company | Successful track record with agents or sales people | Excellent commission terms | Recurring commission | Sales and marketing support | Freedom & flexibility
Terms: A percentage of every ebike sold through the channel
Deal Size: £1000 - £10000
Sales Type: Face-to-face meetings (B2B)
Scandinavian Simplicity Powering the Future of Cycling
Hygge Bikes Ltd is a modern electric bike brand launched in 2020 to make electric cycling accessible without the inflated price tags seen across much of the market. Inspired by Danish simplicity and built around practical design, Hygge focuses on reliable, stylish e-bikes for everyday riding, commuting and adventure.
With strong sales momentum in the UK and Europe, Hygge Bikes is actively recruiting professional sales agents to expand its retail and dealer network.
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Company
Hygge Bikes Ltd
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Contact person
Sam Purnell
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Telephone
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Website
Product Offering: Stylish, Road-Legal E-Bikes Built for Everyday Riders
Hygge Bikes offers a focused range of affordable electric bicycles designed for real-world use rather than niche performance cycling. Every model is UK and EU road legal and built using trusted branded components such as Shimano.
Core E-Bike Range
- Lossø and Nivo commuter e-bikes designed for comfortable and practical city riding
- Virum folding e-bike offering lightweight portability for storage, travel and mixed transport
- Vester folding e-bike featuring fat tyres for added stability and versatility
Accessories and Upgrades
- Premium add-on accessories including lights, locks and racks
- Upsell options that enhance usability and increase average order value for retailers
The range is deliberately simple, dependable and positioned at entry to mid-market price points while delivering quality that competes above its price bracket.
Benefits
A Brand Already Moving Volume Across the UK and Europe
Hygge sells thousands of e-bikes annually and is one of the fastest-growing electric bike brands in the UK, creating confidence when approaching new retailers.
A Proven Agent Model with Clear Progression
The commercial team is built on agent success, with the Head of Sales starting as an agent and others actively expanding the dealer network across new locations.
Ongoing Commission from Every Bike and Accessory Sold
Each new retail account generates repeat commission on all e-bikes and accessories sold, turning opened shops into long-term income streams rather than one-off wins.
Products That Outsell Higher-Priced Competitors
Hygge’s positioning as a lower-priced option within a higher quality segment consistently delivers stronger sell-through than premium alternatives, with some retailers achieving sales ratios of four to one.
Freedom to Build and Manage Your Own Dealer Network
Agents choose the retailers they work with and the territories they develop, allowing experienced professionals to apply their own judgement and market knowledge.
Target market
Hygge Bikes is designed for retailers serving everyday riders rather than racing enthusiasts.
Ideal Retail Partners Include
- Independent bike shops and electric bike specialists
- Urban and suburban retailers serving commuters and lifestyle cyclists
- Stores operating in outdoor, leisure, sports, urban mobility or lifestyle sectors
The brand resonates strongly with retailers who value dependable supply, straightforward ranges and strong after-sales support.
Ideal Profile
This opportunity suits sales professionals who understand the value of well-built products offered at sensible price points. Agents should be commercially driven but people-focused, recognising that this is about long-term retail partnerships rather than short-term stock placements.
Experience in cycling, mobility, lifestyle or related retail sectors is highly relevant, though strong relationship-building skills are essential above all.
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