Practical Sales Training for Growing Sales Teams

Give your agents the skills and confidence they need to perform from day one.

The LSOS Skills Builder is a practical, CPD-certified online training programme designed for businesses that rely on external or commission-based sales agents. With short, easy-to-follow lessons and monthly live instructor-led sessions, it provides the essential skills agents need to start selling effectively; whether you’re onboarding a few new agents or managing a team of 100.

Companies across the UK use LSOS to improve agent performance, strengthen consistency, and accelerate onboarding.

Practical, action-focused learning that fits around busy schedules

Every lesson inside the Skills Builder is designed to help agents apply what they learn immediately.
Modules are short, structured, and easy to absorb, ideal for teams working remotely or in the field.

Agents can learn in small, manageable steps while still delivering on their day-to-day responsibilities.

Ideal for onboarding new and growing sales agents

If you regularly recruit or rotate groups of sales agents, the Skills Builder offers a ready-made, reliable onboarding pathway.

It gives new agents a strong foundation in the essential skills they need to represent your business well. Quickly and consistently.

Built for real-world selling, not theory

The Skills Builder is developed by experienced sales practitioners with a deep understanding of real-life sales conversations.

Agents learn practical, usable skills they can apply immediately, including:

How to understand customer motivations

How to communicate value clearly

How to qualify opportunities

How to handle objections

How to structure productive meetings

How to plan, follow up, and stay consistent

This is the core capability that many agents lack, and the Skills Builder strengthens it rapidly.

Achieve performance gains of around 40% for your sales agents

Independent insights from the Association for Talent Development (ATD) show that organisations investing in structured, role-specific training often see meaningful improvements in areas such as confidence, preparedness, and day-to-day sales behaviours.

Industry research suggests that well-designed, context-relevant learning can support performance gains of around 40%, depending on how effectively skills are reinforced.

As a CPD-accredited learning programme, Skills Builder provides a structured, credible pathway for agents to build these capabilities. Those who complete it also gain a CPD-Accredited certificate, supporting both professional development and continuous learning.

While outcomes naturally vary, the evidence is clear that targeted capability development strengthens the foundations needed for long-term sales effectiveness.

CPD-certified learning to support professional growth

The Skills Builder includes 38 interactive e-courses, organised into 5 bundles, with CPD certification awarded upon completion.
This gives your agents both a recognised credential and a structured path to follow.

All London School of Sales online sales courses are CPD-Accredited.

Monthly live Sales Skills Masterclasses included

Alongside self-paced learning, agents receive access to monthly live masterclasses led by LSOS instructors.

These sessions help them:

Ask questions
Practise techniques
Deepen understanding
Build confidence
Stay accountable to their learning

It’s an effective blend of online flexibility and human support.

Discover the Skills Builder learning path

Below is a summary of the 5 learning bundles your agents will progress through.

1. Sales Mindset & Emotional Intelligence

Foundations for long-term success

Agents learn how to manage emotions, build mental resilience, develop productive habits, and create the mindset needed for consistent performance.

Topics include:

Emotional intelligence in sales
Time management
Sales mindset and resilience
Always-be-learning habits
Analytical & critical thinking
Adapting to buyer personality types
Matching needs to value
Competitive advantage
Meeting planning
Handling objections

2. Communication Skills for Sales

Boosting engagement & performance

Agents develop the interpersonal and communication skills needed to build rapport, ask effective questions, and connect meaningfully with prospects and clients.

Topics include:

Understanding client motivations
Active listening & questioning techniques
Clear and confident communication
Storytelling in sales
Crafting messages that resonate
Communicating value propositions
Building trust & credibility
Networking to open opportunities
Leveraging digital communication channels
The elevator pitch

3. Essential Sales Skills

Enabling effective conversations

This bundle strengthens the core selling techniques every agent must master — from structuring conversations to creating value and progressing opportunities.

Topics include:

Structuring sales conversations
Building a personal sales toolkit
Opportunity planning & preparation
Value-focused discovery
Proactive business conversations
Creating urgency with authenticity
Overcoming challenges in the sales process
Differentiating through insight
Recognising decision triggers
Mastering the close

4. Sales Process & Prospecting

Optimising pipeline & closing success

Agents learn to generate more opportunities, manage the sales process with discipline, and maintain momentum through clear next steps and strong follow-up habits.

Topics include:

Conducting effective first meetings
Understanding buyer types
Tailoring messages and offers
Prospecting with relevance
Lead qualification & readiness scoring
Managing the sales pipeline
Tracking & analysing activity
Negotiating with procurement
Maintaining urgency
Closing the sale

5. Account Management

Driving retention & growth

Ideal for businesses whose agents manage ongoing relationships, territories, or repeat customers. This bundle builds the skills required to retain accounts and grow revenue sustainably.

Topics include:

Consultative selling
Managing internal & external relationships
Identifying growth opportunities
Building trust with stakeholders
Creating and presenting value-led proposals
Developing and executing account plans
Meeting client expectations
Managing performance outcomes
Collaborative selling for win–win results
Continuous learning for long-term success

Exclusive 10% discount for SalesAgents.uk users

As a SalesAgents.uk user, you can save 10% on the Skills Builder subscription.

To redeem your discount, use the coupon code:

SALESAGENTS10

Enter it at the checkout to apply the discount automatically.

If you want your sales agents to build stronger foundations, adopt consistent habits, and improve their day-to-day performance, the LSOS Skills Builder is a powerful place to start.

→ Start building your selling skills with 10% off
(Use coupon code SALESAGENTS10 at checkout.)

Train your sales agents with London School of Sales

Beyond the Skills Builder subscription, LSOS works directly with businesses to train and develop their sales agents at scale.
Whether you’re onboarding 10 new agents or managing a distributed team of 100, we help you improve:

Sales consistency and confidence
Agent capability across multiple skill areas
Qualification and conversion rates
Follow-up discipline and pipeline activity
Real-world sales behaviours
Customer experience and professionalism

Our tailored programmes include:

Instructor-led workshops
Onboarding and induction programmes
Role-specific skills development
Prospecting and opportunity management training
Sales playbooks and process development
Ongoing coaching and reinforcement

If you’re looking to strengthen your entire sales force, LSOS can design a solution around your needs.

→ Enquire about team training